If you sell used items, don’t try to cover up any damage. Don’t just highlight the specifications-those are in your item details and identifiers anyway. Show customers what they’ll benefit from your product. Place keywords naturally in your description to make it easy for customers to find your product. For instance, the title above could have said something like, “Watch Men New Invicta Watch Scuba Chronograph Stainless Steel Black Dial Watch!!” Everything is there, and the keyword appears a few times-but which title would you click on? Write Detailed but Concise eBay Listing DescriptionsĮBay listings need to be both detailed and to-the-point. It’s not uncommon to see listings that go against these recommendations. Keep your title as short as possible without losing its meaning. You only have 80 characters to create your title. Don’t just put words together as a title describing your product. Don’t stuff your keyword in there unnecessarily, though-you only need it to appear once. Make it easy for people who are scrolling to know what you’re selling. Well-written titles make your products easier to discover by eBay’s algorithm and consumers. Here is one of the earlier organic results for watches: If a user searches for “watch” on eBay, they’ll initially see sponsored listings, but they’ll quickly come across organic listings. Your eBay product listing title is a crucial aspect of performing well on the site’s SERPs. After you hit “Research,” you’ll see examples of actual listings and prices: Make Your eBay Listing Title Pop If you search for “watches” on Terapeak, you can narrow your search to fit your eBay listing.
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